When you write an article for an article marketing site you will have the ability at the end of your article to capitalize on your post with what is known as the resource box.
The resource box is the box at the bottom of your post where you will be permitted to tell your audience a little bit of information about you and also enables you to give reasons why your readers should click through to your website. It's like a free advert for you, so don't waste the opportunity.
It is not a simple thing to do and it takes a bit of practice to decide which turn of phrase will get the result you need from your readers. If you take EzineArticles for example they show you in your stats how many people click through to your site from your article so you can play around a bit and monitor what makes your readers click through to your site.
When you are creating the information for your resource box you must put yourself in the mind of your reader. What reason are you giving them for clicking through? How does it benefit them? Will you be saving them money? Can you show them how to gain more time? Do you have a course to offer them or some other product? Will you be teaching them something that might help them in some other way? If you can solve the problems of your readers then you are onto a winner. Your job is to convince them that you are the one that can help them with their issues or queries before they choose to move on.
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