svDAf51zEcx2ybtlYQfddp8U33Y2Pij: December 2012

Monday, December 3, 2012

How to Get Your Website Soar High Through Article Marketing Service

An article marketing service is an important component of marketing strategy. By producing content that makes used of SEO, one can get better page ranking and finally end up as number one. The content plays an important role which helps to generate more organic traffic to your website and convince customers that your website is where they need to go to spend their well-earned money. Article marketing service uses link building, which links to the contents on another other page. IF your website is found on the first page of the search engines, you'll notice an increase of customers and traffic in your business.

Article writing is a special skill.Some people like to write their own articles: some are successful and some are not. It looks like a very simple thing to do, yet if your command of the written language is not really that excellent and your grammar is likely to be incorrect. It could do your website more harm than good.Moreover, IF the content is not properly optimized and written according to the placement and the quantity of keywords used by the visitor looking for websites such as yours, then your business would distinctly possible suffer. Given the countries with the largest total number of internet users mainly have English as their first language, this presents a problem for those non-English speakers. This is where article marketing service is useful. Foreign business professionals who have difficulty in speaking English can have articles written for them with perfect grammar and spelling for article submission throughout the internet.

Outsourcing to Philippines of article marketing service offers cost efficient and superb quality article writing. Due to the need for financial improvements and quality outputs, one of the key reasons why foreign business companies outsource to Philippines is to save up on budget. By hiring skilled and qualified article writers in the Philippines, businessmen will generate more income. The Philippines is a strategic location for business process outsourcing because of the cheap price of labor and their good command in English. Filipinos adapt easily to dictions, accents and registers of prospective clients-whether in American-English or the Queen's. They are also talented in writing that even one of their heroes during the war used the pen as a weapon.

The main objective of this article marketing service, however, is to provide you with a range of article services that will not only supply you with unique content for your website, but also supply you with the means, knowledge, or opportunity to apply article marketing to its full capacity using well-written articles only for you and no one else.

Beginner Tips for Article Marketing Campaign How Do I Get MY Articles Noticed Over the Competitions? Internet Marketing Newsletter Creation for Your Small Business Article Submission - Three Big Reasons To Submit Articles Free Article Marketing Strategies for Savvy Marketers

Top Ten Formulas to Help Build Your Ezine Subscribers List

1. Offer your possible subscribers a free course on what subject you are trying to inform them. Publish your ezine advertisements in for each one lesson. Because when numerous people see it, the greater the chance they will subscribe to your list.

2. Indicate to your possible mailing list subscribers a taste of your ezine. Blacken out many of the important parts of information; this will get them more interested & more than likely subscribe to your list.

3. Grant additional businesses permission to provide them a free subscription to your ezine as an incentive for merchandise you sell.

4. Provide your potential purchaser a price reduction with a primary product you sell whenever they subscribe to your free ezine.

5. Give your possible subscriber a questioner that will sway them to subscribe for instance "How would you like to be capable of retire earlier?"

6. Write your broadcast advertisements to sound as though it is good sense to subscribe. For instance, "everybody recognizes they have to..."

7. Presume people are starting to instantly sign up to your ezine. For example, "Dear Wealthy Subscriber" They most likely subscribe in order to gets wealthy, or to at least see what it is you are talking about and see if it is for them or not.

8. Allow for your mailing list to pick up material from each one of your issues of your ezine. It may be reports or software system. They will tell other people and those people could subscribe.

9. Assure people what their friends or family could say as a result of what they are learning in your e-zine. Most of us care about what others think of them.

10. Make possible for buyers to feel as if it is their idea to subscribe to your list, they will be less hesitating. Assure them in your advertisement "they're arriving at a great idea to subscribe".

Beginner Tips for Article Marketing Campaign How Do I Get MY Articles Noticed Over the Competitions? Internet Marketing Newsletter Creation for Your Small Business Article Submission - Three Big Reasons To Submit Articles 5 Ways To Research Your Content For An Article Or Blog

Drive Traffic To Your Blog - 3 Words! Consistency, Keywords, Strategy!

Article marketing is a simple thing to do on the whole. But there are some things you have to be aware of. When you begin using article marketing to promote your blog or website it is important to come to it with the right mind set. See it as a long term part of your promotional activities and not a quick fix that you do a few posts and then get bored and push it to the side.

Consistency

Article marketing is like a drop in the ocean. It is insignificant and ineffectual in small numbers, but if you are consistent then you can make a tidal wave of change to your website or blog. It is a simple thing to do. Set yourself numbered goals to reach every day and don't leave your desk until it is done!

Keywords

Understand that your articles are found by your keywords. Think carefully about what you expect your potential readers to write into their Google bar when they are looking for a service or information in your field. Then test this keyword and research it using Googles keyword tool. This will then have to be sprinkled liberally in your article so that it can be found. Not too much so that it damages the flow of your article or raises red flags with your article directory.

Strategy

Have a strategy for writing your posts to make sure that every time you sit down to do the job you come out with a significant result. Also, have a strategy for what you wish to happen with the traffic that will come from all your hard work. Don't get people to your website and then waste your time and theirs.

Article Directories: Who's Best? A Formula to Work Out Which Is the Best Article Directory

Article directories trade content for inlinks. The process of acquiring links is a key part of Search Engine Optimisation and will help improve your website's status.

Various sources claim that certain article directories or repositories are more valuable than others.

Can we really rely on these opinions? And how accurate are they?

When delving into this topic it is common to stumble upon articles that place a considerable amount of weight on Google's PageRank. The higher the rank of the article hosting site, the higher the importance attributed to the back link. This is definitely a factor to consider, but by no means should this point of measure, be used alone.

Other sources will use the Alexa rank to gauge the traffic flows and popularity of a directory. This rank is an important resource but when used alone can produce inaccurate results. A site called Compete will also work out a site's rank but this is only valid for the US market.

To get down to the bare facts a more in depth analysis of the options available is required.

Extensive research has been carried out by Web Branding to conceive a viable and realistic measuring tool for this dilemma. This concept will calculate the quality and potential benefit a user will receive from the top article directories on offer.

The factors taken into consideration to determine which article directory will provide users with the best service are as follows:

1. Google PageRank

2. Alexa Rating - From the Alexa website rating an 'Alexa rank' was calculated. The rank like the Google PR is out of 10 and was formulated on the basis that an alexa rating of more than 5000 would result in a zero.

3. Directory Inlink Amount - Another rank was formulated using inlink data taken from Yahoo's Site Explorer. A directory boasting two million links or more would be awarded a rank 10.

4. Directory Page Amount - This rank has been created taking into account the following knowledge. This example explains: Two identical sites have the same PR. Site A has double the amount of pages as Site B. The pages on Site A hold more potential PR link power because there is less. More pages mean a PR will be diluted. This rank is calculated with the previous statement in mind, therefore ten million pages will result in a zero rank.

5. Article Link PageRank -This takes into consideration the actual PR of the page on which your article is featured. This is often not considered, it is normally just the PR of the directory's home page. The highest weighting of all the ranks above is accredited to this measurement. To view the Best Article Directory please follow this link: Best_Article_Directory

Beginner Tips for Article Marketing Campaign How Do I Get MY Articles Noticed Over the Competitions? Internet Marketing Newsletter Creation for Your Small Business Article Submission - Three Big Reasons To Submit Articles 8 Tips To Write Winning Articles Increase Your Profits With Article Writing

Free Article Submission: Usage and Techniques

Nowadays Free article submission is one of the fastest ways to popularize a website and a person's article writing talent at the same time. An article can be submitted to a free article hosting site from which developers, webmasters and publishers search for appropriate articles to be used for some other purpose. The article contains links to the author's website and thus when a reader reads the article, the chances of him visiting the author's website increases. Due to this it can be said that it is useful for both the website and blog where the article is published and the author's website at the same time. By successfully repeating this process it is possible to optimize the results for the website in a search engine. This is called SEO or search engine optimization. The process is simple to understand and very useful and essential to promote a website. There are many benefits of free article submission, if a web developer uses the submitted article then the links in the article are posted in the website. By this process the traffic to the author's website also increases as the visitors to the website where the article is posted automatically visits the articles site.

In order to create an SEO article, it is important to choose the correct keywords. The keywords should be ones that are frequently searched on search engines. The keywords should also pertain to the topic of the website that is being promoted. For example if the website is about wildlife then the article can be about animal habitat or something of that sort, it shouldn't be about cars. If the article is not filled with the right keywords then even a great article will be of no use to the website that is being endorsed. Choosing the title of the article is also important, the title or its synonyms should be used throughout the article for best search engine optimization. Rather than focusing on wide ranged topics the articles should be based on specific subjects for best results. The title is of utmost importance in free article submission. After a few weeks it is important to run a search for the written article. If the article appears in the search then it has been well received by webmasters and it can be concluded that the popularity of the website is fast gaining ground. The more articles are submitted to free article submission sites, more improvements will be seen in both reception of the articles and traffic flow to the website.

The techniques followed in web content writing can be followed in free article submission as well as this is essentially the same thing. It is important to make the articles to the point and not exaggerated. If the article does not carry enough information and looks more like an advertisement then the basic purpose is lost and it won't be received by website developers. The author's website has to be subtly endorsed without directly mentioning it anywhere.

How to Use an E-Newsletter to Generate New Sales for Your Business

Want to build brand loyalty and reach new customers at the same time? Social networking is one way to do it. But a tried and true method that still works effectively is to publish an e-newsletter.

Like all good marketing methods, publishing an e-newsletter does take some time and effort. You have to research and write articles. You need to have an existing email list in place, and a method for acquiring new subscribers - such as providing an opt-in box on your website. You also need to test your subject lines to make sure the e-newsletter gets opened by your subscribers.

But the benefits can be well worth it to your business. An e-newsletter:

Creates a positive relationship with your customers Provides an inexpensive advertising medium for your products/services Drives traffic to your website and/or blog Generates leads

So, how do you decide what type of content to include in an e-newsletter?

First, you need to decide who your target market is. Then, think about what type of information would be useful to that audience that you can provide, such as:

Informative articles Product or service reviews Industry or company announcements News links Tips & tricks Surveys Q&A

You'll also need to decide how often you want to send your e-newsletter: weekly, bi-weekly, or monthly.

For instance, if you own an organic lawn care service, you could send out a monthly e-newsletter that features general lawn care tips, the benefits of organic fertilizer, and advertises a specific service you offer, such as pest control.

Now, you may be thinking, "I don't have time to write an e-newsletter." Or, "I'm not a good writer. How can I do this?"

Here's the good news. You don't have to. There are many freelance writers available that would be happy to do the research and writing for you at a reasonable cost. Ask your business associates if they know anyone, or just go to Google and search freelance writer.

Ideally, you'll want to choose a copywriter over someone who writes articles for magazines, for example. That's because a copywriter knows how to write copy that sells. And after all, that's the ultimate purpose of your e-newsletter.

Here are a few rules to remember when starting a business e-newsletter:

1. Choose a delivery method.

To avoid getting your email dumped into your customer's spam folder, pick a reliable email marketing solution provider, such as Constant Contact or iContact. These companies offer several benefits to you including:

Tracking capabilities - reports allow you to see bounce rates, forwarded, delivered/undeliverable and sent emails, as well as conversions, click-throughs and more. Design templates - a wide variety of styles and colors are available to suit many different industries, or you can import your own HTML page Attachment abilities - you can add pictures, sound files, background images, and the ability to subscribe/unsubscribe from your e-newsletter

2. Set a format and schedule. Be consistent.

Decide what types of information will be featured in the e-newsletter, and how often you plan to mail it. If this is a monthly e-newsletter - send it the same time every month, so your readers can rely on it. Also, try to keep the same categories each time, with a little variety here and there. If you provide content your readers like, they will look forward to reading each new issue - wondering what new tidbit you'll provide next.

3. Review other e-newsletters in your industry.

If you're still stumped for ideas about what to include in your e-newsletter, read ones that are published by other companies in your industry. It should help you decide what to include, or leave out of your own product.

4. Keep the subject line relative to the content.

Don't use your subject line to sell your company's product or services. The subject line should indicate the e-newsletter's title, plus a few words describing one of the featured articles to attract interest. If your customer sees right away what the email is about, she'll be more likely to open it. But if your subject line implies something else, there's a greater chance the e-newsletter will be deleted before it's even opened.

Article Marketing - How To Get Clicks Using Your Resource Box

When you write an article for an article marketing site you will have the ability at the end of your article to capitalize on your post with what is known as the resource box.

The resource box is the box at the bottom of your post where you will be permitted to tell your audience a little bit of information about you and also enables you to give reasons why your readers should click through to your website. It's like a free advert for you, so don't waste the opportunity.

It is not a simple thing to do and it takes a bit of practice to decide which turn of phrase will get the result you need from your readers. If you take EzineArticles for example they show you in your stats how many people click through to your site from your article so you can play around a bit and monitor what makes your readers click through to your site.

When you are creating the information for your resource box you must put yourself in the mind of your reader. What reason are you giving them for clicking through? How does it benefit them? Will you be saving them money? Can you show them how to gain more time? Do you have a course to offer them or some other product? Will you be teaching them something that might help them in some other way? If you can solve the problems of your readers then you are onto a winner. Your job is to convince them that you are the one that can help them with their issues or queries before they choose to move on.

Publish an Ezine Using an Autoresponder

An autoresponder is one of the highly utilized tools on the internet these days especially when you are starting an online business. It can be used in publishing as well as the distribution of ezine/newsletter. Starting an internet business with the aim to gain popularity for your website necessitates this tool.

The services of the autoresponder are usually set up to send immediate response to the people on the list a given intervals after signing up, having an autoresponder to send out an ezine can cause you to get confused a bit.

How to use an Autoresponder

1. Depending on the autoresponder you are using, a 'broadcast' feature will be needed. This feature is essential and works similarly as autoresponse feature, only with one huge difference - messages are not sent out at the intervals. However, these messages can be fixed with schedule to go out on a specific day with no bearing on if the subscriber is tot up to the mailing list. The broadcast messages are also called as 'one time' messages send only to the recent mailing list. There are people who make a sign up for the lists if the broadcast sent was not received unless it was requested specifically with the autoresponder address that you need to set up.

When you employ the broadcast feature in the autoresponder services, you have several options to choose from like typing the newsletter or copy and paste it to the editor. You can the select to send this broadcast to all in the mailing list. If the autoresponder services you are using are more advanced, it is also equipped with more broadcasting features.

2. One of the smartest ways to use an autoresponder is to maintain the mailing list and distribute the newsletter. It would be a lot easier for subscribers to opt-in or out with all of the distribution held for you according to the set schedule. It would be very difficult to maintain the list if you are not using an autoresponder that will provide automation. If you can, it would be best to write every issue of the newsletter or ezine in advanced to be delivered on the mailing list wherever you are and what you do. This is the convenience that automation can provide.

It would also be easy for you to turn back to your previous issues since the past broadcast and messages in autoresponse are saved. You can easily provide people with their request for issues in the past. It also includes a tracking feature in every issue of the newsletter to know the number of clicks that you will get for several products and websites you want to promote in ezine/newsletter.

3. In case you have not purchased an autoresponder yet or even signed up with this service, you have to make sure that you search for the broadcast features beforehand since not all of the autoresponders and services that you can find contain this feature and as marketing progresses. An autoresponder would surely be a big help when you are starting business online.

Beginner Tips for Article Marketing Campaign How Do I Get MY Articles Noticed Over the Competitions? Internet Marketing Newsletter Creation for Your Small Business Article Submission - Three Big Reasons To Submit Articles 2 Tips to Get More Ideas for Article Topics Websites That Have the Most Interesting, Relevant, and Engaging Articles

Ezine Publishing Can Catapult Your Venture Into Rock Hard Success

1. Write. Hearing from us on a regular basis is important! It is an ezine marketing tip we can use to set us apart. It helps people remember us and track us down when they are ready to buy!

2. Good. Put together stuff folks like? Our ezine publishing efforts become important to people. Any schedule is okay. We do want to be somewhat regular and consistent. That way people know when to expect us. They begin to look forward to us!

3. Simple. Ezine publishing can be as simple as sending a little electronic note. Or home made video on a regular basis.

4. List We build a list. People share our message and others opt in. Our list grows. What we share keeps us in touch.

5. Brief. Short messages catch more attention. Summaries with links for each topic help! People who want more ask by clicking.

6. Relationship. Over time, we build a relationship. Our readers begin to respect and trust us, to like us. When people respect, like and trust us they are more likely to want to buy what we offer.

7. Target. We can invite more people! We can put invitations as advertisements in places we expect to find people who are similar in what they want to our customers. That is our target market. People who are most likely to be satisfied buying what we offer!

8. Show up! We get in front of them. We plan our efforts. We make a note when we find an ezine marketing tip that feels like a fit for us. We attract more people to our list and build relationships. Customers remember us and come back. We get referrals as our content is shared. We attract new clients.

9. Asset When we are consistent in ezine publishing over time? Our list becomes our asset. It represents relationships with people who know, like and trust us. People control their own access. Anyone can click on an unsubscribe link and stop hearing from us at any time. This is great because it helps us to disqualify people who may not be a good fit with us. By providing value people do spread our message for us. Word of mouth creates a buzz. More people join our list and figure whether they like and trust us.

10. How Here's how! For example, two seasons of the year I receive daily notes from author and Catholic priest Father John Amsberry. He sends seasonal daily messages. He begins in our Advent season: the weeks preparing before Christmas. He also begins during our Lent season, when we as church prepare for Holy Week and our Easter season. Father John's messages are fairly brief. He is always inspirational! He ends with a short prayer. During Advent Father John has often repeated an important message, saying:

"Slow down. Observe. Enjoy."

Ezine marketing tip: Father John is effective because he stays in touch on a regular basis. His messages match those of his books. He consistently prompts good feelings. Messages become expected. For myself, I am eager to open and read his content. I know it will be a positive, uplifting and spiritual connection. Do you know what else Father John Amsberry does every now and then? He writes another book! When Father John publishes a book he has a list of people who like to hear from him and are likely to buy his new book.

Father John is ezine publishing! He is building relationships. In between books, people interested in what he has to say receive little pieces of great content. We remember him. We look forward to his next books. Even with his hectic schedule, he keeps in touch on a regular basis. He writes a little bit and gets it to his list. You are branding yourself when you do this! Father Amsberry brands his life with the message "You Are Loved" and "U Are Loved" and "U R Loved."

Ezine marketing tip: you can too! Find a way you like to communicate. Trust your gut. You want a way you are comfortable sharing useful stuff. Build a list of people who opt in because they want to keep up with what you are doing. You are branding yourself as an authority. Branding yourself is at the heart of all ezine marketing tips! Your ezine publishing can catapult your venture into rock hard success.

Beginner Tips for Article Marketing Campaign How Do I Get MY Articles Noticed Over the Competitions? Internet Marketing Newsletter Creation for Your Small Business Article Submission - Three Big Reasons To Submit Articles 8 Tips To Write Winning Articles Increase Your Profits With Article Writing

HubPages Interface Is Really Simple to Follow and Better Than Squidoo

A comparison of Squidoo and HubPages from usability perspective.

Article writing not Web Designing I have recently learned about Squidoo and HubPages and decided to try both. I was stunned by the editing interface they both offer. I have not seen anything on Internet before, so easy to move stuff here and there. I have to admit that both websites programmers have done real hard work to create such cool interfaces.

At first I loved the Squidoo interface because it has so many items to add to your lens and was amazed to see how easily I could create my page. But after writing five articles on Squidoo, I started to get a feeling that I am not working on articles instead I am creating web pages, just like a web designer. This made me think that my purpose to come to these websites is to post articles and not to get busy in adding images and videos to make it look nicer.

On the other hand HubPages is extremely simple to follow and it is easy to create a hub. It will give you few layout options for your hub. After you are done, you will end up probably with one photo/ image at top or right side of your article and a comment box at the bottom. You can add more stuff but HubPages do have restrictions on how much stuff you can add. I think these limitations saved my time which was wasted on Squidoo.

So my experience from usability perspective is that HubPages follow the theme of article writing and not converting them into web pages.

Article Directories - Things to Do Before You Submit

Pick up your pens get your thinking caps on, now is the time for all you writers and non-writers to become creative using article directories.

With modern communication and information-based marketing at its peak, this totally effective technique of gathering targeted prospects and leads to websites and converting them into buyers is at an all time peak.

With the ever increasing popularity of article writing and article directories submission, plus the fact that article distribution tools are now easily available. The act of gaining massive exposure of your article content is now an easy and viable solution in online marketing.

There are many mistakes marketers make before submitting to article directories, lets take a look;

1) Mixing the reasons to market with the reason to write

Understanding the marketing principles behind your article writing is an absolute must, the benefits are 3 fold - marketing or promotion, product or company branding and customer lead generation.

The absolute 1 reason you write articles at all is for information, The article must be totally focused on this. Provide key and relevant information to leads or customers and all 3 of the above will be fulfilled.

2) Article marketing lost opportunities

Submitting your well written articles to article directories can lead to additional links back to your website, but by using a keyword strategy within your article you can generate targeted leads and customers

A keyword density of between 2-5% with 3% being about perfect, place your targeted keywords in titles and your first and last paragraph. Your article directories submissions is not only about back-links, if you have well written article you may get picked up by a publisher with a large list of subscribers for even greater exposure.

3) Useless and irrelevant article publishing

Writing articles that do not target your niche market, or that are just plain useless is an absolute no-no.

Publishing an article just to generate back-links and any leads or customers that come with it, is highly frowned upon by the article directories as is normally pointed out in their submission guidelines

By producing well written articles you will not only receive a great name as an article writer, but will generate endless leads. Brand recognition and endless hits to your website from new customers, so think about your target market and get your writings submitted to article directories.

Finding The Right Content Writer

If you are in the world of SEO or are an internet marketer, you have probably been looking for a good content writer. The main reason for looking for a person that does this is that it gives you the opportunity to better use your time. Most people just don't have the spare time needed to be able to write all kinds of pieces of content to put out on the web. This is where a content writer comes into play.

These individuals specialize in writing SEO content that has keyword density. Not only do these people make content that is unique and original, but there are several content writing shops around that have teams of writers. This means that you can get large amounts of content written in a very short amount of time to better utilize your SEO budget and to help you make money much faster than if you were to write everything yourself.

Finding someone that has good writing skills is very important as most people hate reading something that does not read well. Because of this, it is very important to read samples of the individual before you hire them to write hundreds of articles for you.

Remember that good content is worth paying for as it will pay you back eventually as time passes by. This concept is important to remember when you get that bill for original content that you have written from these individuals. So get on the bandwagon and get great articles!

Why Article Generated Traffic Is More Likely to Spend Money

The reasons why article generated traffic are valuable and why customers are more likely to spend money with you are simple and straight forward - Articles! On the average, article-generated subscribers will spend well over $2 per month; conversely, subscribers from other sources will spend in the neighborhood of 50 cent or less. Here are the reasons why I believe that article-generated traffic spends more money:

You are dealing with a focused, targeted audience, these are visitors to your website who are deliberately seeking information on the topic you have written about, read your article, and feel they receive value or certainly will receive value in the future from your writings, and chooses to click-through to a link that you provide. This is truly a captive audience and that's exactly what you want. Statistics have shown that unlike people who might often click an advertising link or pay-per-click link, these people are clicking because they are truly looking for something specific that will either provide a solution or answer a question. People who subscribe to your lists via articles you have written are about 10 times more likely to buy from you than people who join your list from a PPC link. To further prove this process works. Start your own calculation and you will see first-hand just how effective article writing is in gaining new customers of like interest. Another reason why articles are so effective can be attributed to the fact that if the person reading the article does not like what you have to say or does not feel what you have provided is what they were really looking for, they can merely click out of the article without going any further. After all, these are people who are looking for specific information. If by chance you have written a number of articles on the same or similar subject, they might very well click on your link just to read other articles that might be more to their liking. The more you write about one topic, the more knowledge you gain about the subject, resulting in better quality articles with more substantive information for your reading audience. The end results, the more apt they are to buy what you have to offer. You can view article writing as a screening process, that weeds-out those who are just curiosity seekers and focus in readers who are going to take what you have written and apply it to their lives, business or whatever. Lastly, I believe there is a psychological connection that occurs when someone reads the article and clicks through to your web site. The premise is that your article serves as an instant rapport creator, so that when the visitor clicks into your site, they already feel as though they can trust you. Once you have gained the trust of a reader, and they feel they can believe and take what you write to heart, you have gained an instant fan, one who will seek out your articles, and spend money on the product you offer because they know you provide value.

The certain advantage to gaining the readers trust is that you can begin to sell to them even faster through your email campaign, because you are already working with some level of trust; you are building on it, not creating it.

To your article writing success

Beginner Tips for Article Marketing Campaign How Do I Get MY Articles Noticed Over the Competitions? Internet Marketing Newsletter Creation for Your Small Business Article Submission - Three Big Reasons To Submit Articles 8 Tips To Write Winning Articles 2 Tips to Get More Ideas for Article Topics

The Importance Of Article Marketing In Link Building Services

Article marketing plays an important role in link building services to achieve popularity in the Web and to get higher rankings which will reflect on the results of search engines. A lot of relevant links embedded in the articles are needed to optimize the client's website and pave its way to becoming one of the top ranking websites along with its competitors and contemporaries. On the whole, article marketing serves as a major pathway where online traffic is driven to the site being optimized.

Writing high quality articles will definitely boost the popularity of the website being optimized. Link building services embedded within articles makes the crawling of search engine robots on the website much simpler and easier. Link building through article marketing makes the virtual world a small place to browse in. It allows users to get the maximum information about the website optimized on the Internet.

A URL link from an article going to a website creates a network towards other sites and content, thus making it popular. Technically, a back link or an inbound link is very similar to a vote for a website. This is the reason why search engines check at the number of back links connected on a particular site and ranking it according to how popular that site is. Plus, the more the credible the websites containing the back linked articles are, the more popular the website gets. Thus, article marketing plays a crucial role in link building services to achieve a wide diversity of inbound and outbound links throughout the entirety of the Internet.

Search engine optimization and article marketing are interdependent components of internet marketing. The general rule of the thumb is that the more incoming links a website has from the relevant articles, the more votes and popularity it gets. Articles must have high quality of content and back links in order to push through the rankings. Search engines regard links created on reputable websites typically have greater values than those that are created through plain blogs and websites.

Optimizing a website through links from articles is a difficult task to undertake, especially at its beginning phases, since articles take considerable span of time in order to be completed and embedded with back links. However, a lot of people overlook the importance of back links in articles. Yet, articles make up a major percentage of the online traffic generated on websites. If an article has a good content, other articles in the subject matter will automatically commend the content and add a link on the site, giving it a domino-effect credit.

Advertising Using Ezine Solo Ads

There is no better way to generate leads and build your online business faster than by ezine advertising. Yet, ironically, ezine advertising is one of the least developed advertising tools on the internet today. Ezine is an online newsletter, an online version of a newsmagazine and it sells advert slots like a magazine would. Using ezine means you speak directly to its audience because it already has an established opt-in subscriber base that receives its newsletter.

Ezine solo or standalone advertising is perhaps the most impactful and result-oriented advertising tool an internet marketer can deploy to grow his business. And except you are a marketing genius, with some ingenious ways to drive traffic to your site, you would be imprudent not to use ezine solo adverts to build your opt-in list. The benefits are too numerous and the drawbacks too negligible to ignore it.

How ezine solo works

If you have a business, product, or service to promote then it is common sense to use ezine solo. Solo means one, unaccompanied, single. Thus a solo ad is a standalone; it shares the page with no other adverts and is 100% guaranteed to be seen. The advertiser buys a slot from the publisher and his advert is placed and sent out to every single email on the newsletter's opt-in list. For the really big ezines this could be thousands of interested subscribers voluntarily 'listening' as you make your sales pitch. You couldn't ask for a better opportunity as an affiliate marketer or online business owner.

Benefits of ezine solo ads

It is a relatively cheap way to sell your way to the top. The average cost per thousand or CPM of a solo ad is less than $3. What this means is that for a monthly budget of $100 you can speak directly to millions of people of your choosing. Yes, that is what you do when you buy selected ezine solo adverts; you simply 'borrow' the publishers' opt-in list and take your goods to them. There can't be many smarter ways to build your own list.

Ezine advertising is a targeted one; you get to choose your desired audience. You have ezines in various niches: sports, religion, IT, politics, etc. so it becomes easy to pick an ezine related to your niche. The possibility of the advert treated as spam is zero because it is sent directly to the inboxes of people who have agreed to receive the newsletter regularly. In some cases subscribers to the newsletter earn credit bonuses for actually reading the mail, another ingenious way to guarantee the mail is read.

Getting the best from ezine solo ads

You may have a topnotch advert strategy, that is wonderful, but your product and the sales pitch must match the strategy otherwise you may as well flush your money down the drain. In effect, your product and the sales strategy must be good if you hope to lock-in the expected traffic from your ezine solo advert.

Your product or service must be useful and of good quality. Get a good related ezine, one with quality content, to subscribe to. Get to know the publisher and let him/her know your advert plans. You need to be sure you are both on the same page before you purchase the solo advert slot. Your ad must be simple, short, and well laid out. It must be unambiguous and informative. Give concise instructions and preferably direct traffic to your landing page where you can easily capture emails. Track the impact; you can do that manually or by Ad Tracker. You want to be sure the advert is generating the required buzz.

The smart move today to help drive traffic to your website, blog, squeeze page, or opt-in list is to develop an excellent solo advert for any of the over one thousand ezines in diverse niches listed online. That is guaranteed to drive traffic your way, increase your opt-in list and leave your PayPal account bulging.

Monday, December 3, 2012

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